Introducing Fox & Hedgehog

Wise decisions start with curiosity and are shaped by a vision. The name comes from an old idea, a metaphor tracing back to the Ancient Greek poet Archilochus: “the fox knows many things, the hedgehog knows one big thing.”

It speaks to two fundamental ways of thinking. Foxes adapt. Hedgehogs provide vision.

Polling and market research, by their nature, are fox behaviours. Scan the terrain, pick up signals, and adjust to shifting dynamics. But strategy, knowing what to you want to achieve with that information, is where the hedgehog shines. We believe the best answers come from combining both. It’s the essence of our work.

Fox & Hedgehog is a quantitative research firm based in Melbourne, grounded in firsthand experience within Australia’s political and policy landscape. With extensive experience working closely with political leaders and campaign strategists, Fox & Hedgehog understands not only how opinions are formed—but how they translate into public action and policy.

We offer strategic capability in accurate polling, issue testing, and cultural analysis. But our work extends beyond politics. We are here to help organisations, campaigns, and businesses navigate complex public sentiment across social, regulatory, and commercial issues. Our research is built to inform, not just describe, and to help decision-makers act with confidence.

We also bring strong understanding of Australia’s electoral laws and regulatory environment, ensuring that the insights we provide are not just sharp, but practical and compliant with the frameworks that matter most to clients operating in the public arena.

Whether you’re preparing for an election, launching a campaign, seeking to understand shifting market attitudes, or exploring how your message resonates across key demographics, Fox & Hedgehog delivers insight with strategic edge.

⸻