Fox & Hedgehog went into the field to dig up who is Australia’s most favoured supermarket. Our poll finds that despite a narrowing between Australia’s two major supermarkets, Woolworths continues to lead Coles in the contest for Australians’ next grocery shop.

Wise decisions start with curiosity and are shaped by a vision. The name comes from an old idea, a metaphor tracing back to the Ancient Greek poet Archilochus: “the fox knows many things, the hedgehog knows one big thing.”

It speaks to two fundamental ways of thinking. Foxes adapt. Hedgehogs provide vision.